[비즈엔터 윤준필 기자]

RIIZE has been showing continuous growth, living up to its name as a team that grows together and realizes dreams. We take a look at the year of growth and realization for RIIZE, an artist with a promising future and the title of "Best New Artist" for 2023.

Since their debut on September 4, RIIZE has made a huge impact on K-pop listeners around the world. With their unique genre of "emotional pop," where they express their various emotions in their songs, they have been able to capture the fun and musical freshness of their songs, from the bold "Siren," to the refreshing "Memories," to the funky "Get A Guitar," to the powerful "Talk Saxy," and have made listeners look forward to more "emotional pop" in the future.

As if to prove this interest, RIIZE was a 'rising power' on various charts. In particular, their first single album became a "million seller" within a week, ranking #1 on the Circle Weekly Album Chart and #1 on Japan's Oricon Weekly Overseas Album Chart, and their debut song "Get A Guitar" reached #16 on the Mellon Daily, Weekly, and Monthly Charts, the highest ranking of any debut group this year, RIIZE's debut album "Get a Guitar" became the highest-ranked debut album of the year on Melody's daily, weekly, and monthly charts, as well as topping domestic and international charts, including over 30 million streams on Spotify, #1 on iTunes' Top Songs chart and Top 10 in 20 regions worldwide, #1 on Apple Music's October monthly chart for Korean Top 20 songs, and #1 on China's QQ Music Korean Music Weekly chart for two consecutive weeks.

Since its debut, RIIZE has also attracted the attention of international music and economic media such as Billboard, Rolling Stone, Variety, Forbes, and Bloomberg, and was recently announced as the winner of the U.S. GRAMMY. com's "15 K-Pop Songs That Took 2023 By Storm" and the U.K.'s NME's "The 25 best K-pop songs of 2023," "Get A Guitar" was included in the year-end lists of major foreign publications.

RIIZE has shown their sincerity for growth through multiple stages. Before their official debut, RIIZE immediately captured the attention of global fans with their powerful performance at a special stage at KCON LA in August, and since then, they have continued to prove their "non-stop growth story" by exuding rookie-like ambition and unconventional capabilities on every stage.

In particular, RIIZE's ambition and capabilities were highlighted in their recently aired year-end performance. The colorful performance that maximized RIIZE's strengths and charms, including dance breaks with powerful jumps and turns, a youth musical-like stage with a band arrangement, Won Bin's guitar solo, and Anton's cello performance, received an overwhelming response from K-pop fans and was ranked among the top trending videos on YouTube.

In addition, the real-time content "RISE & REALIZE" revealed the behind-the-scenes of the performance, including the recording scene, live practice, learning choreography in Los Angeles, simulated rehearsals, and backstage scenes. The intense "narrative of hard work" that led to the preparation process, practice time, and the actual stage made viewers more immersed and enthusiastic about RIIZE.

Based on various indicators such as album and music performance and buzz, RIIZE began collecting trophies at this year's music awards, winning "ROKIE OF THE YEAR" (Melon Music Awards), "FAVORITE NEW ARTIST" (MAMA AWARDS), and "NEXT LEADER" (The FACT Music Awards), establishing herself as the "best new artist" of 2023 and the artist to look forward to next, according to pop music experts, critics, and media outlets.

This was not only due to her activities in the music industry, but also to her unique topicality in the advertising and fashion industries. Even before her debut, RIIZE's hip appeal attracted brands from all walks of life, and she achieved success on social media channels, including reaching 1 million followers on Instagram within four days (the fastest for a K-pop group), 100 million views on YouTube (excluding MVs), and 300 million views on TikTok, which is the basis of her mass popularity. The group also began to make an impact in the global fashion industry, being named Louis Vuitton House Ambassadors just three months after their debut.

After such a significant 2023, RIIZE will kick off the new year with a new single on January 5.