[비즈엔터 윤준필 기자]

▲H1-KEY(GLG)

The phrase "miracle of a small agency idol group" no longer suffices. H1-KEY is ready to move beyond miracles and begin writing their own history.

On November 16, H1-KEY will hold their first Asia fan concert tour, 'H1-KEY 1ST FAN CONCERT Find my KEY,' in Hong Kong. This marks their first solo concert nearly three years after debuting, and the excitement is already building locally.

At this fan concert tour, which kicks off in Hong Kong, H1-KEY is set to showcase their enhanced musical capabilities and stage presence. Global fans are eager to witness H1-KEY’s growth, and the group is prepared to exceed those expectations with performances that go beyond what anyone has seen before.

K-pop is particularly popular among teenagers and young adults in Hong Kong, and this year, various K-pop events such as 'KCON' and 'Waterbomb' have been huge successes. Although Hong Kong has a population of only about 7.5 million—around 15% of Korea's population—it is considered a high-income market with strong purchasing power.

Moreover, Hong Kong's geographical location makes it easy for K-pop fans from mainland China to attend concerts via high-speed rail, making it a key region for K-pop artists.

▲H1-KEY(GLG)

The fact that H1-KEY is starting their first-ever solo concert in such an important K-pop market like Hong Kong is significant. This Asia fan concert tour will take them to other countries, including Thailand and Korea, where they will engage directly with fans and further cement their position on the global stage.

Since their debut in January 2022, H1-KEY has been on a steady growth path. Their first mini-album’s title track, 'Rose Blossom,' released in January last year, achieved a viral resurgence, earning them the label of a “must-listen” girl group. Later, with the release of their second mini-album 'SEOUL,' they secured their first music show win.

Their most recent release, the mini-album 'LOVE or HATE,' clearly shows H1-KEY’s musical evolution. The title track, 'Let It Burn,' quickly climbed to the top ranks of Melon’s HOT 100 chart and secured high positions on iTunes and Apple Music in several countries. The track, which blends a groovy boom-bap hip-hop rhythm with raw rock sounds, solidified H1-KEY’s distinctive sound and further strengthened their global fandom.

H1-KEY’s talent is undeniable. Their performances at various music shows and university festivals have earned them the reputation of being a "live performance powerhouse." Appearances on KBS2’s 'The Seasons' last September and again in June this year served as proof of their growing reputation as a skilled group.

▲H1-KEY(GLG)

As a result, global interest in H1-KEY continues to grow. In June, they graced the digital cover of the UK-based global music media NME, where they were highlighted for their potential. NME described H1-KEY as a K-pop group "becoming the voice of a generation," emphasizing their authenticity and originality.

In September, they closed the runway at Seoul Fashion Week 2025 S/S for the designer brand 'DUCKDIVE,' and on October 12, they met global fans again by performing at 'GOLDEN WAVE IN TOKYO.'

H1-KEY places great value on their connection with fans. Despite their busy schedules, they have consistently prioritized communication with their fanbase, M1-KEY, since debut. Through official channels like Instagram, they regularly share their daily lives and continuously strive to meet fan expectations. This solo concert is a special event, prepared with the goal of deepening their bond with fans.

Through this Asia fan concert tour, H1-KEY plans to offer fans an unforgettable experience. In addition to their signature hits like 'Rose Blossom,' 'SEOUL,' and 'Let It Burn,' they will also perform hidden gems beloved by fans.

A GLG official told BizEnter, "H1-KEY is focusing solely on preparing for their Hong Kong concert, limiting outside activities until the show. The members are putting in continuous effort to deliver a flawless performance for M1-KEY."

▲H1-KEY(GLG)

H1-KEY is ready to move on to even bigger markets while strengthening their deep connection with M1-KEY. This Asia fan concert tour is more than just their first solo concert—it’s an opportunity for H1-KEY to further establish themselves on the global stage and make their mark as one of the leading 4th-generation K-pop girl groups.

Thus, H1-KEY’s Asia fan concert tour marks the beginning of their upgraded journey. After inspiring countless junior artists with their “small agency miracle” story, H1-KEY is set to write the next chapter in K-pop history, starting now.