▲CORTIS(BIGHIT MUSIC)

Group CORTIS has rapidly emerged as a new "blue chip" in the advertising industry. This is the result of their identity as a "Young Creator Crew"—which weaves everyday experiences and personal tastes into music rather than relying on artificial concepts—resonating deeply with the lifestyles of Gen Z and Gen Alpha (Zalpha).

CORTIS is currently active as exclusive models for brands across various sectors, including IT/telecommunications, fashion, beauty, and food and beverage. The reason brands are paying close attention to CORTIS is their unrivaled creativity. Industry experts evaluate that the sincere image the members project while co-creating their own music, choreography, and music videos creates a powerful synergy with the images brands strive to project. For instance, Airbnb garnered a positive response by conducting an experiential collaboration that translated the message of the title track "REDRED" from their 2nd mini-album into a physical space.

▲CORTIS(BIGHIT MUSIC)

Their collaboration with the food and beverage brand Oakberry also began from the members' actual personal preferences. Apple has similarly defined CORTIS as "artists who demonstrate forward-thinking creativity," maintaining a continuous partnership that includes content production for the "Apple Vision Pro."

CORTIS 's upward trajectory is further proven by their global chart performance. "REDRED" reached No. 36 on Spotify’s "Daily Top Songs Global" and No. 17 on the US Billboard "Bubbling Under Hot 100," while their 2nd mini-album GREENGREEN recorded No. 3 on Billboard’s main album chart, the "Billboard 200."